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If you want to get an idea of how popular a website is, one of the best-known ways to check it out is to find an “Alexa web site” on the site.
Alexa, owned by Amazon.com, is a web analytics company that provides web traffic data and other marketing metrics based on the information it collects from across the network through various toolbars and web browser extensions.
Although Alexa manages many services and in the past even participated in some notable projects (for example, providing the database that served as the basis for the Wayback Machine), its most famous service or tool is Alexa Rank.
Now, Alexa Ranking is an indicator that ranks sites in order of popularity. This is a global ranking system that uses web traffic data to create a list of the most popular websites on the Internet.
This list does not contain ALL the domain names in the world, but it contains millions of them. The only reason a domain name cannot be included (usually automatically) in Alexa rankings if it is not popular enough in terms of the number of people visiting or using it.
According to Alexa, this rating is based on "how well the site works compared to all other sites on the network over the past 3 months."
As for Alexa websites, the more popular the site, the lower it's ranking. Yes, it is normal! This means that the website, which is rated as “1” on Alexa, is the most visited, unlike the site, which is rated at “100,000”.
